Imagine this: you are a small business owner dedicated to running things smoothly. Your planner is filled with meetings and reminders to oversee everything from social media to inventory and logistics. You find yourself constantly occupied with work, missing out on personal events, and swamped with strict deadlines. Are you thinking, this IS me?
If this sounds like you, pause. In this day and age, work-life balance is more important than ever. Understandably, business owners want the best for their company but sacrificing mental health and free time isn’t part of the job requirement. The best part of being your own CEO is that you have full autonomy in choosing how to handle your business. Here are some ways business owners should adjust their business to increase productivity and revenue without losing their sanity.
Decide what your time is worth
Do you find yourself saying or thinking, “I can’t stand social media,” but feel you have to do it for your business? Well, you’re right… and wrong. You need it for your business, but you don’t have to do it. Now you’re thinking, “but I can’t afford to hire someone.” Our response is that you can’t afford not to, and you will likely be surprised by your return on investment if you outsource the task to a company like ours.
If you’re a business owner, then you know that 74% of consumers rely on social media before making a purchase, so building an online presence is essential. You also know what a time suck it can be. Choosing a color palette, thinking of content ideas, posting consistently, and maintaining social media can be time-consuming and pointless if there is no strategy to support your efforts.
Outsourcing to a team will help streamline your time and improve your social media accounts. We realize one of the biggest worries for outsourcing a team is cost. Not only are you getting a dedicated team of professionals who can put all their focus on creating growth for your brand (so you’re guaranteed to see results), but you are now free to take care of other things in your business. The bottom line is that choosing the right team to help with social media can quickly boost your business and offset the cost of outsourcing the work by the results you can gain.
Ditch overpriced and overcomplicated tools
While marketing is an integral part of your business, you can easily get wrapped up in the idea of always needing the latest and greatest approach. Most of your day could easily get eaten up by expensive marketing tools that may not yield the desired results. Go back to the basics and invest in cost-effective marketing strategies such as email marketing or text campaigns. Though they may be small, these strategies have the highest ROIs, which is better for your business. Email and text marketing are easy to set up, and with improvement, they can help your business grow immensely. If you’re unsure where to start, hire an outside team to help develop, grow and keep customers for your campaigns. Not only will you be able to save time on your day, but you can also rest assured that your business is in the hands of professionals.
Manage your priorities
As a business owner, you are swamped with duties. Your plate is full of inventory, shipping, employee management, and all the marketing components. As a business leader, you may feel like every component of your company rests on your shoulders, resulting in stressed-out work days, unmanageable deadlines, and barely any time off. This doesn’t have to be the case.
The key is to manage your priorities. Look at an overview of all the components of your business that may need to take a backseat. Arrange your work in a list of importance and prioritize them first. When it comes to integral things like marketing, social media management, and graphic/web design, don’t make the mistake of leaving them behind and instead entrust them to a professional team who can build your brand according to your needs.
Do you need help aligning all aspects of your business so your message is clear, concise, creative, and speaks to your ideal customer? If you answered YES, book an introductory consultation to learn how we can help you! We will speak with you to learn about your business goals and needs during this free call. Should you choose to work with us, we promise to save you time and any frustration that can come along with having a business.
Some of our services include:
Social Media Management
Website Design
Logo Design
Brand Messaging
Copy & Content Writing
Digital Marketing
Your success is our passion. Evoke your brand.