Your logo is a critical asset for creating a powerful brand identity
Updated: Feb 28, 2020
We have all seen poorly designed logo designs. If we’re being truly honest, many of us entrepreneurs have cut corners on logos we’ve used for our own business at some point.
What's the big deal?
First impressions are often lasting impressions. Whether you are a large or small business, your logo is a critical asset for creating a powerful brand identity. It conveys who you are and what you do, reflecting the nature and the core values of your business.
Connect with the right clients.
A good logo helps define who you’re speaking to. Customers connect with brands that share similar values.
Make an impression.
If you want to make a positive brand impression, your logo should be unique, impactful, and memorable. If you aren’t sure about the impression your logo might be making, it may be leaving your clients unsure, too.
Your logo is an opportunity to stand out from the crowd and differentiate you from your competition. It should be eye-catching and original.
Build credibility & trust.
A great logo projects a professional image, presenting you as an expert and building credibility. A logo that builds familiarity also builds trust.
You only get seconds to make a powerful first impression. The importance of a compelling logo cannot be overstated.
“The customer’s perception is your reality.” - Kate Zabriskie