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Should You Spend Money on Google Ads?

So, you're ready to invest in Google Ads, convinced they're the key to unlocking a flood of website traffic and, ultimately, sales. Hold that thought. The success of your ads isn't just about how much you spend or the keywords you target. The real deal-breaker? Your website.

Here's the plain truth: Google Ads can be effective, but not if your website is a mess. A poorly designed website, lacking a clear call to action, relevant messaging, and easy navigation, results in wasted efforts and resources. It significantly diminishes the effectiveness of your digital marketing strategies, including Google Ads, by failing to engage or convert visitors. Your website is the landing pad for your ads, and if it's not built to convert, it may not worth spending money on Google Ads.

Think about it. What's the point of driving traffic to a website that doesn't clearly address the visitor's needs or guide them toward making a purchase? It's not enough to just have a website; that website needs to work hard to turn those clicks into conversions. It needs to be optimized for mobile, have compelling content, and offer a seamless user experience. If it doesn't, all the Google Ads in the world won't save your campaign from failure.

money for Google Ads

Before you spend money on Google Ads, take a step back and invest in your website.

Preparing your website for paid ads is a must. Ensure it's designed with your target audience in mind, with clear messaging that speaks to their pain points and offers solutions. Your website should not only state what you're selling but also make it easy for visitors to take the next step, whether that's making a purchase, signing up for a newsletter, or getting in touch.

Don't know where to start?

If you're unsure whether your website is up to par, it's time for a quick audit. That's where we come in. Evoke Creative specializes in optimizing websites to be effective tools for your business. Contact us, and we'll take a look at your website and give you an overview of what's working and what's not on your homepage, free of charge. Need a more thorough analysis? We can conduct a full website audit, providing you with a detailed report on how to improve your site. You can then make the changes yourself, pass them on to your developer, or hire us to do the heavy lifting.

Google Ads is a worthwhile investment.

Investing in Google Ads is a smart move for any business looking to amplify its online presence. The key to unlocking their full potential lies in the effectiveness of the website they're promoting. Before spending another dime on ads, make sure your website is primed to convert that traffic into sales. If you're not sure where to start, Evoke Creative is here to help. Let's make your website not just a digital space but a powerful conversion tool.


Do you need help aligning all aspects of your business so your message is clear, concise, creative, and speaks to your ideal customer? If you answered YES, book a free consultation to learn how we can help you! We will speak with you to learn about your business goals and needs during this 20-minute call. Should you choose to work with us, we promise to save you time and any frustration that can come along with having a business.

Some of our services include:

  • Social Media

  • Website Design

  • Logo Design

  • Branding

  • Copy & Content Writing

Your success is our passion. Evoke your brand.

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