Part One - Favorite Takeaways from Rise Up 2020
Rise Up Challenge; Part 1 - Golden Nuggets For Entrepreneurs
The recent 23-day Facebook challenge hosted by Pete Vargas (now Rise Up World) blew us away, bringing together some of the top influencers in the health, business, finance, relationships, and personal growth spaces, including;
Jenna Kutcher, Amy Porterfield, Marie Forleo, Sara Blakely, Jesse Itzler, Dean Graziosi, Russell Brunson, Daymond John, John C Maxwell, Les Brown, Shaun T, Dr. Daniel Amen, Prince EA, Ed Mylett, Ryan Deiss, John Ruhlin, Michael Hyatt, Trent Shelton, JJ Virgin, Lisa Nichols, Jamie Kern Lima, Tim Grover, David Bach, Jack Canfield, Julie Stoian, Jeremy Camp, Nick Vujicic and many more!
If you missed it, you’re in luck! It was full of gold, and this 2-part recap will share some of the most impactful takeaways from our experience on the challenge. Part 1 will focus on golden nuggets and Part 2 will be thinking like an entrepreneur.
The challenge included over 40 hours and 60 + industry leaders in each niche below, sharing their decades of expertise and challenging everyone to rise up in the following 7 areas:
To put it in the words of Tony Robbins, they dropped bombs that turn ‘decades into days’ as far as growth in these areas. It kicked off with rating yourself on a scale of 1-10 in each area in your own life, so you can see where you might benefit from the most focus and work. You might also be interested in monitoring your growth over time.
It’s so simple but powerful: entrepreneurs get paid to solve problems. You are most powerfully positioned to help groups you were once a part of. What do they need? Speak the problem you solve in the language of who you serve - how do they complain to their spouse or friends?
Takeaways from Marie Forleo - Life coach, motivational speaker, author and web television host of MarieTV. Owner of Marie Forleo International, B-School and MarieTV.
“All problems or dreams are figure-outable.” Marie Forleo
If you can’t solve a problem, it may be a fact of life or law of nature, or you may not care enough to figure out this particular problem or dream, and THAT’s OK.
Repetition is the mother of skill. You need to make space for new habits and purposeful partnerships and have the grace to stumble.
Rules of Sales
If you have any resistance to sales (which so many of us do!), understanding these 3 “Rules of Sales” are game-changer!
You help your clients make the decision that's best for them.
What's best for them is outside their comfort zone, or they would have done it already.
Understand, they will fight like hell to stay in their comfort zone.
If your offer will improve the quality of their life or their business, you aren’t ‘selling them’, you are helping them step out of their comfort zone toward a brighter future!
Sales Copy Tips from Marie Forleo
When writing copy, get emotionally connected to your client. Use the language they use, and talk to them like your BFF. The best copy is not from your heart, it is from THEIRS. Get out of your head into your clients. Do not try to be a professional or ‘prove yourself.’ The spotlight should be on your client, not you. Think of the page as a stage, and the customer is in the spotlight.
Facts tell; stories sell.
You can have fun in your copy and keep it lighthearted. Marie has published copy that states,
“I stopped writing boring copy, because I realized no one wants to read that shit."
Takeaways from Julie Stoian - Digital marketing expert and coach, making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life ®, Funnel Gorgeous ®, Digital Insiders, and more.
5 Things Your Online Offer Needs to Convert to a Sale
Super specific - Your offer needs to communicate the 1 thing you will teach that’s super helpful and leaves your visitor wanting more.
Tangible value - Physical product has tangible value; the value of digital products can be harder to grasp. They should be able to easily communicate “I took a course and I learned _____” (Example - turn a makeup workshop into a “Red Up Challenge” - learn how to wear red lipstick, & making it tangible)
Actively repel - Actively repel people who will not be a good client or customer for your service or product. Your offer should speak to your one ideal person and speak powerfully.
Proprietary offer - Make your offer unique. It can be a little bit of marketing magic. For example, the Atkins, South Beach, Paleo, Keto, Bulletproof diets are all similar, low-carb diets. What was proprietary wasn’t the low carb concept. What made each diet unique was more about the name and the ‘wrapper,’ the copy and the offer. It can also be what you do differently. For example, you might not have invented sewing, but you may have created The Lynn Bach method.
Aspirational - Have your offer aspire to a better life, business, relationship, etc. Showcase the ‘sexiest’ part of what you teach. For example, you might provide a fancy sales funnel, but your client is more excited about making their offer and the potential money coming in.
Including all 5 is a good baseline for an offer that will convert. And here’s the gold: Write the main 3-4 objections you that your clients might have, and TURN THEM INTO A BONUS. For example, if you’re planning a workshop about using Zoom, your clients might hesitate if they’re an introvert. Include an Introvert's Guide to Overcoming Stage Fright. This helps overcome the main objections and turn a no into a yes.
Takeaways from Jenna Kutcher - Online marketing expert, a nerd when it comes to the numbers, teaching others how to make a living doing what they love. Goal Digger Podcast.
Jenna shared that she prefers not to post in real-time, putting integrity over urgency.
When creating posts or stories, consider:
Who is this serving?
Why does it matter?
Am I doing this story justice?
She recommends having a list of 5 topics your brand is about that can make it more personalized. If you post about one on each day of the week, you’re only "selling" a small portion of the time and people are more likely to connect with you. Be a real person.
Why Podcasting is the New Blogging
There are over 500 million blogs, 30-40 million youtube channels, and only about 1 million podcasts. When people read blog posts, they'll typically read for 3-5 minutes. When watching a youtube video, if they watch more than 5 minutes, it’s going extremely well. People read social posts for only a few seconds. Podcasts mostly get listened to about 70-90% of the duration, giving a huge retention rate and engaging on average around 45-50 minutes.
Guest podcasting can be very effective for both parties. Focus on complementing rather than competing. Use words like ‘you’, not ‘you guys’. Give a more 1-on-1, intimate feeling during podcasts and webinars, too.
Experience is the new currency. Think ROE - return on engagement. Offer touch, engagement, gamification, and always strive to up level the experiences for your audience. Speaking from experience is a more credible, worthwhile viewpoint.
Continue to Part 2 -Thinking Like an Entrepreneur