Is a website a waste of time and money for your small business? Even if you are only offering local products and services, don't underestimate the power that a good website can have in helping your company grow. If you want to stay relevant and compete in the industry, then it's essential to build an online presence for your business.
Why A Website Matters
Your website is a digital business card - an online resource that provides comprehensive information about your company. While customers can find information about your business through other online sources, your branded site is a trusted authority.
Consider the most relevant information your customers might be searching for: location, contact information, appointment booking, reservations, menu, product reviews, mission statement, employee bios, and more.
Benefits of Investing in a Website
Here are a few of the benefits you can expect if you choose to invest in a website for your business:
Social proof: Having a website and a good digital presence builds social proof that your company is legit. There's a good chance that customers will search online to learn more about your brand. If you fall in the estimated 37% of small businesses that do not have a website, then you are sending the wrong message.
Info for Customers: Often, a website provides the basic information your customers need to know. Make sure your contact information and service details are prominently listed on your website. The goal is to create a path of least resistance when someone is ready to buy.
Search Engine Rankings: Not only does your website offer value to the customers, but it could also potentially work to bring new customers to your company. For example, local search results can be great resources and relatively easy to rank because you have minimal competition. When someone is looking for a business in the area, the search results will likely play a significant role in their decision. If your company doesn't have an online presence, then there's a good chance that you will miss the opportunity - and the customer will choose a competitor instead.
Content Publishing: How often do you keep your customers updated about news, products, and services? The right website design and social media presence are important to show that your company is staying relevant in the industry. Be deliberate in choosing words, images, and videos that convey the right message you want to share. Often, this media can be leveraged on a variety of platforms, helping you create a larger digital footprint to connect with potential customers.
Don't Neglect Your Business Website
There's no question that a good website can be a valuable resource to help your business grow in the future. Even if you don't plan to sell products or services online, it's a great choice to invest in a digital presence for your company.
Not only do you need to create a website for your company, but it's just as important to ensure that your website is up-to-date. A broken, outdated website sends the wrong message - leaving your customers disappointed because they were unable to find the information they needed. Maintain a regular schedule to update the content, ensure that links are working, and provide a pleasing interface for website users.
Nearly a quarter of small business owners find that it's a challenge to keep up with website maintenance, which is why it can be a good choice to hire a team of experts for assistance. If you would like more information about designing a new website or updating your current site, contact us to schedule a consultation.
Helping you, help them :)
Crystal, Tiff, and your Evoke Creative Team