Don't be a dinosaur! Are you leveraging the latest strategies and technology?
Marketing tools, platforms, and trends can change rapidly, making it easy to feel behind the ball. Many marketers are still working toward modernizing their marketing strategy, and you can too!
First, A Quick Look at the Strategy Behind Modern Marketing
Modern marketing is all about your customers! It focuses on creating the ideal customer experience at every touchpoint. You want customers to become advocates for your brand or business, and create the potential for referral, retention, and profitable growth.
Modern marketing combines strategy, creative, technology, and analysis to connect brands with customers and drive results. It is a more holistic approach that facilitates the entire marketing process and considers the whole customer journey.
Traditional marketing strategies mainly focused on finding customers to buy the products that the company has produced. Modern marketing focuses on the customer and their needs and looks to produce the goods to provide them value or offer solutions.
“Marketing is the art of creating genuine customer value. It is the art of helping your customers become better off." - Philip Kotler; Father of Modern Marketing
Modern Marketing & Technology
Modern marketing integrates online, social, and mobile. Technology can offer great benefits in creating successful marketing campaigns. Digital marketing tools won’t do the work for you, but having the right technology can make the process much smoother. Keep in mind it’s only helpful when you have a well-developed strategy.
Tools are available for:
Analytics & Data
SEO & Blog Content
Social Media Marketing
New tools are always popping up to help simplify your efforts and boost performance. Leverage marketing tools to engage with clients, and use analytics to optimize and make better-informed decisions.
An Introduction to Organic & Paid Advertising
Different marketing strategies can include a mix of organic and paid advertising.
Organic marketing strategies include:
Press releases and events (trade shows, sponsorships, etc.)
Incentive programs (referrals, rewards, contests, etc.)
Paid marketing and advertising can include:
Search (google ads, etc.)
Influencers & Affiliates
No one channel or strategy works for every brand. If you already have marketing data, review it to capitalize on what is proven. Split test different strategies. Monitor and be ready to adjust and optimize. Also, watch what works for the competition.
“Success leaves clues.” -Tony Robbins
Tips to Get Going!
Focus on the customer and their experience throughout their journey with your brand. Differentiate your brand from the competition with excellent customer experience.
Create value and solutions with content marketing aimed to establish a loyal following.
All messaging from marketing to sales should be customized to the client and reflect your market’s needs.
Be social. Social media has become central to an effective digital marketing strategy. Engage with your customers on a personal level, and humanize your brand.
Make everything mobile-friendly. We are all on-the-go and we want access to information at all times. Making your site available on mobile devices gives you a competitive edge.
Watch marketing software leaders. How they respond to trending technology can help guide smaller marketing teams. Embrace developments in marketing and technology and strive to be agents of change.
We understand your business, competition, and client are unique. Craft a plan that brings value to your clients and an excellent return for your business. Having a solid and unified team behind your brand can be invaluable to modernizing and creating effective marketing campaigns.
If you're feeling overwhelmed; let us know how we can help.