Connecting with new clients is a great accomplishment! But... just because you bring in new clients doesn’t mean your ongoing business relationship is locked in place yet. The key to running a successful business is to ensure that you are proactive with client engagement – to keep people coming back over and over again.
Client Engagement: What is it?
The term client engagement refers to the connection between a business and its customers. Various forms of communication can be used to improve brand awareness, trust, and loyalty over time. Ultimately, the goal is to help customers see why they should buy from your business again when they are ready to purchase in the future.
Using the right communication strategies, you can encourage people to engage with your brand. Happy customers will stay loyal to your brand and spend more money on each purchase. As a business owner, your goal is to ensure that you are keeping up with customer needs and demands. Then, be sure your messages are showing each person why your brand is the best choice in the industry.
Simple Steps to Boost Client Engagement
Now that you see how important it is to focus on customer engagement, how do you apply these principles in your business? Here are a few simple strategies you can use to increase and improve touchpoints with your customers, helping to boost the likelihood of sales in the future:
Make it Easy to Connect: What is the preferred method of communication with your customers? Consider your demographic to identify the right communication channels. For example, younger generations don’t want to talk on the phone or receive letters in the mail. Text message updates and social media postings can be a great way to share information with your customers.
Create a Communication System: A few random emails or social media posts won’t be enough to build client engagement over time. You need to be sure your brand is at the top of mind, which is why consistency is critical for the success of your marketing campaign. Be proactive in designing a publishing calendar so you can stay current with communication at all times.
Focus on Customer Service: When your customers are happy, it’s easy to build loyalty and satisfaction on every transaction. Instead of turning your attention to extracting as much revenue as possible, look for ways you can create more value for your clients. This value creation will keep them coming back for more.
Personalize the Messages: Marketing is changing, especially with the ways digital communication can be personalized for every customer. No one wants to feel like a number on an email list. Instead, they want to have a personalized experience that caters to their interests and unique preferences. Use personalization when it makes sense, such as a recommendation engine that provides product suggestions to match past purchases and search results.
Prioritize Quality Over Quantity: Spamming someone’s inbox or social media feed will likely turn customers away from your brand. People want to receive value, which is why you should always focus on the quality of every message that is sent. Listen to your customers' needs and preferences, then provide content to match. This approach can be used to differentiate your brand, showing that you truly care about the satisfaction of your clients.
The more proactive you are in showing clients your commitment to quality and a long-term business relationship, the more clients will be willing to engage with the messages you are sending. Over time, these efforts build your business while supporting customers with the products and services they desire.
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Crystal + Tiff