Crystal PetersonApr 5, 20216 minSmart Goals & Strategic PlanningYou'll need to develop excellent goal-setting skills and be committed to achieving them throughout the start-up process and well beyond.
Crystal PetersonMar 29, 20216 minFoundational MarketingYou need a strategy for attracting a steady flow of ideal prospects, taking them through a sales process, and delivering on your promise.
Crystal PetersonMar 22, 20217 minHow To Create a Brand IdentityDevelop your brand positioning statement so you can effectively communicate with your prospects with purpose and intention.
Crystal PetersonMar 15, 20215 minThe What, The Who & The NicheWhen starting a business, you need to get clear on what problem you solve and for whom.